Marketing your business can traditionally be a huge drain on resources. However, thanks to the might and magic of today’s cloud-based marketing automation software, it’s possible to run successful campaigns smartly on your Mac.

Marketing automation software for Mac can supercharge your promotional efforts and make sure your business stands out from the crowd. Marketing automation apps for Mac can streamline processes, operations and enables you to monitor your efforts more closely than randomly shooting for business.

There isn’t a lot of powerful native marketing automation software for Mac around, but the best cloud-based solutions in this field will run adeptly through Safari or any other Mac browser. Using this type of marketing automation software on OS X is a great idea because these apps generally look great and are easy to use – two qualities that Mac users cherish. The main benefits of a SaaS marketing application are that it can be accessed from any device at any time, and it can integrate with a bunch of other business apps to make your marketing campaigns even smarter.

We’ve picked some of the top marketing automation apps for Mac users, which will not only enhance your marketing efforts but are a pleasure to use, too. Bear in mind that these apps require a subscription in order to use, although many offer free trials so you can test them out before making the decision to buy or not.


An inventory management application is essential for many businesses. Through these tools, the entire process of managing stock can be made more efficient. Most importantly, the implementation of a inventory management software for Mac gives you more time to focus on more enjoyable tasks!

But do you need a dedicated inventory management software for Mac to do this? As good as some basic inventory management software for Mac can be, opting for a cloud-based solution could be the best way to go.

There are several reasons why cloud is a smart choice. Generally speaking, cloud-based inventory management applications offer attractive, easy-to-use interfaces which is what we Mac users love. Also, because data is stored in the cloud these apps can be accessed from any device in the world. Another boon of cloud inventory management software for Mac users is that it can sync up nicely with popular and affordable shipping and eCommerce tools.

In this article I’m going to highlight six of the best inventory management software for Mac users and talk about some of the other business apps and platforms that they integrate with.

Read on to find out more!


Customers are the lifeblood of every business. Not following through on the service that clients expect will spell the end for most enterprises. Fortunately, there’s plenty of customer service software for Mac out there to help you provide the kind of service that will keep your clients coming back for more. A good customer service app can mean the difference between an excellent customer experience or the kind that ends up as a customer service horror story like these.

The great thing for Mac users is that although there are few native apps, it doesn’t matter what platform the best customer service software was originally built for – most now have cloud based solutions which look great on OS X and can be used anywhere you take your Mac. Of course, this sometimes means you miss out on extra desktop features but for the most part, accessing customer service cloud apps from your Mac is just as good as having a client.

So here are six excellent customer service apps for Mac that can ensure you provide a high quality of customer service to make sure your clients feel valued. Many of these selections are based on the best customer service apps as identified in GetApp’s GetRank quarterly ranking system of top business software. Each of these customer service apps are subscription-based, but most come with free trials so you can test out the features.


CRM software has come a long way in recent years with developers offering solutions that have an incredible amount of features that make the process of managing leads and contact information far easier. However, while all CRM software will give you the basic features not all of them will be appealing to the eyes.

I’ve picked seven of the most visually pleasing CRM solutions for Mac, and hopefully these can make your become a bit more beautiful. All of these solutions are based in the cloud, rather than having standalone Mac clients so technically I guess they should be classed as CRMs for Safari or Chrome. However, taking up a subscription plan on one of these CRMs is arguably a smarter move than downloading a client-based CRM software for Mac. The obvious advantages are that you can use these CRMs on your Mac or any other device, wherever you go. Another boon is that these CRM apps have lots of integrations with other business software that you might be using.

Read on to find out more!


Project management isn’t easy to get right and its important not to overcomplicate things when choosing software. Just because a project management tool is complex, it does not always mean it’s more useful. There’s nothing worse than being bombarded with features and functions you neither need or understand which simply causes confusion among you and your team.

There are two main considerations when it comes to choosing project management software for Mac. The first thing is to make sure that it allows you to assign and distribute work in the right way. The second and equally important thing is functionality for project analytics, to help you keep on top of project goals.

This can be a tricky to get right and some Mac project management apps simply don’t give you enough solutions to do both effectively. On Mac, it’s also important that the app looks good which is why Mac users will love the way modern cloud-based project management apps present and manage data on the desktop.


When choosing a HR software for Mac, the ideal place to start is to look towards the cloud. Cloud-based human resources apps generally have a slicker, shinier interface than clunky Mac clients, they can be accessed from other devices, and are priced monthly, allowing you to spread the cost. But one of the key advantages of these solutions is that they can integrate with additional business software to improve efficiency and add more power to your HR software for Mac.

In order to the make the process easier when dealing with HR on your Mac, I’ve highlighted below the seven best HR solutions to use on your Mac, highlighting the different types of software you can use in conjunction with each one.

Read on to find out more!


The basic package of applications supplied with OS X is great for simple tasks and educational needs. However, when you’re using Macs as part of your business operations the basic package doesn’t quite hit the mark. This is perhaps a result of lack of features and Apple’s goal to make the software usable by anyone.

In this article I will propose SaaS alternatives to Numbers, Address Book, Calendar, AirDrop and FaceTime. These web-based alternatives offer an array of additional capabilities not found in your pre-installed OS X applications. Read on to find out more!

[Update] This post was originally posted on February 2nd 2012. It was updated on September 25th 2015 to add new business app alternatives.


Actual for WorkflowMax is a productivity tool for Mac that hooks into the WorkflowMax cloud software to help you keep on top of your projects and working time.

Actual for WorkflowMax allows you to record time spent on projects without having to log in to the WorkflowMax website, although it does still require an active subscription to WorkflowMax. Actual for WorkflowMax was built to help users more easily record and post time sheets in WorkflowMax to help them focus on the work in hand more easily.

Actual for WorkflowMax makes it much easier to track time as you work and access WorkflowMax jobs without the inconvenience of having to log in to the website each day, as everything is conveniently accessible and managed from your Mac desktop.


OmniPlan is a popular and powerful productivity tool for Mac that helps you visualize, maintain, and simplify your projects. OmniPlan is a project management tool that lets you break down tasks, optimize use of resources, monitor costs and manage your project in a convenient overview of your plans.

Unlike browser-based project management tools such as Wrike, Mavenlink, or JIRA, OmniPlan runs straight off the desktop through the Mac app. It’s ideal for collaborating with colleagues whether it’s changes to schedules, project plans, or simply just to chat with them about something you’re working on.

As you would expect from professional project management software, OmniPlan includes Gantt charts, schedules, summaries, milestones, and critical path highlighting to give you complete control over your project. OmniPlan can be invaluable in helping you anticipate and eliminate problems by identifying bottlenecks, tracking budgets and distributing workloads amongst team members more fairly and efficiently.


Do you ever find with too many windows open on your Mac desktop you get easily distracted when you’re working? There are so many apps and web sites vying for attention on screen sometimes that it’s difficult to focus on one thing at a time. HazeOver is a simple but effective productivity tool that helps you focus on one task or window at a time.

HazeOver works by automatically highlighting the active app window in the foreground by dimming all of the background windows. If, like many people, you have multiple apps open at one time, Hazeover helps improve your concentration by focusing on one app at a time instead of trying to attend to things such as tweets, emails, instant chat messages and Facebook status updates at the same time. Used in collaboration with a project planning app such as LiquidPlanner, ProWorkflow, or Wrike, it can really help you focus on the tasks at hand.


Page 1 of 2512345...1020...Last »

Related categories