Today’s Apple Event: What You Need to Know

Did you watch today’s Apple Event live? Well we did, and just in case you missed something, here’s EVERYTHING that happened today in one convenient place. Ready? We bet you are. Then let’s go!

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iOS7

  • 200m devices running iOS7 in just 5 days.
  • iTunes Radio doing well

App Store

  • Over 1m apps
  • 60b downloads
  • Developers earned over $13b

Mac

  • Cook goes on the offensive against Microsoft
    • Claims they lack direction

OS X Mavericks

Be sure to check out our in-depth coverage of everything that’s new in OS X Mavericks.

Everything you need to know about OS X Mavericks

  • Power efficiency improvements
    • Increases battery life
  • Compressed memory
    • Makes RAM available to the system
    • 6GB of data in 4GB of physical RAM
  • Graphic enhancements
    • Integrated graphics specifically
    • Allocates system memory to graphics differently based on tasks
    • Up to 1.8X faster
  • Shared links
    • Share your links to the web and social networks
  • Tags
    • Tag your folder items
    • Can categorize and search by tags
  • Dual display improvements
    • Full screen in one, not in the other
  • Maps app
    • Integrated Apple Maps
    • Can send to iOS device
  • iBooks
    • Integrated in Mavericks
  • Pages, Numbers and Keynote all have new icons
  • iMessages
    • Can respond in the Notifications windows, as opposed to pulling up the app
  • Notifications
    • Websites can send notifications to Notification Center
  • iCloud keychains
    • Synced across all devices
    • Works with payment information as well
  • Data detection in Mail
    • Pulls maps and weather into Calendar
    • Estimated travel times as well
      • Blocks out the time
    • Can send to iPhone where it appears on the lockscreen
  • Pricing: FREE
  • Available Today

MacBooks

  • 13-inch MacBook Pro
    • 3.46 lbs
    • 0.71 inches thin
    • Retina display
    • Intel Haswell dual-core chip
    • Intel Iris graphics
      • 90% faster than previous gen
      • Up to 9 hours of iTunes movie playback
    • PCIe-based Flash memory
    • 802.11ac Wi-Fi
    • Thunderbolt 2
      • 2X faster than Thunderbolt 1
    • Starts at $1299
      • $200 savings
    • Ships today
  • 15-inch MacBook Pro
    • Intel Crystalwell chip
      • Quad-core processor
    • Intel Iris Pro Graphics
    • GeForce GT750M graphic card option
    • Retina display
    • 8 hours of battery life
    • PCIe-based Flash memory
    • 802.11ac Wi-Fi
    • Thunderbolt 2
    • Starts at $1999
      • $200 savings
    • Available today

Mac Pro

  • Intel Xeon E5
    • 4, 6, 8 or 12-core design
    • Up to 30MB L3 Cache
  • 1866MHz DDR3 ECC Ram
  • AMD FirePro Graphics
    • Dual Workstation GPUs
    • Up to 12GB of VRAM
    • Up to 7 teraflops of processing power
  • Flash storage
    • PCIe controller
    • Up to 1.2GB/s reads
    • Up to 1.0GB/s writes
    • Up to 1TB capacity
    • User accessible
  • Thunderbolt 2
    • External expansion
    • Up to 6 devices per port
  • Video
    • Up to three 4K displays
    • Single and dual-input displays
    • HDMI 1.4 for 4K TVs
  • Motion controller for the inputs
    • Dual audio outputs
  • Final Cut Pro X designed to take advantage of new Mac Pro
  • Starts at $2999
    • 12GB of DRAM
    • 256GB SSD
    • Dual FirePro D300
  • Comes out in December
  • Energy efficient
  • No louder than a Mac mini
  • Assembled in the United States

Apps

  • iLife
    • New versions of iMovie, iPhoto and Garageband
      • Both for iOS 7 and Mavericks
    • 64-bit
    • Integrated with iCloud
    • Photo Books
      • Available on iOS 7 as well
    • iMovie
      • Picture-in-picture on iPad
      • Better design on Mavericks
      • iMovie Theater
        • Puts clips, trailers and movies in one place
        • Works through iCloud to all devices
        • AppleTV as well
    • Garageband
      • 16 tracks on iOS 7
      • 32 tracks of music on a 64-bit device
      • Redesigned for Mavericks
      • There’s a virtual drummer
        • Adds drums that automatically play with your tracks
        • Can increase frequency and complexity
        • Can change drummers as well
        • Add 14 more drummers with in-app purchase
    • Price: Free with purchase of any new Mac or iOS device
    • Available Today
  • iWork
    • Pages, Numbers and Keynote changed for iOS 7 and Mavericks
    • Full file compatibility
      • Open doc on any platform and it works
      • 64-bit
    • New UI
    • Pages
      • Toolbar at the top of keyboard on iOS
      • Context-sensitive toolbar on the right for Mavericks
      • Removes a lot of clutter
    • Numbers
      • New object-based design
      • Great charts
        • Interactive
    • Keynote
      • New effects and animations
      • Object-based animations
        • Both iOS and Mavericks
      • More realistic physics
      • New transitions
    • Sharing features
      • Similar to Dropbox with links to iCloud data
      • Works even if you don’t have an iCloud account, so anyone can see it
    • Collaboration for iWorks
      • Can edit the same document simultaneously
      • Changes are made instantaneously
    • All free with the purchase of a new Mac or iOS device
    • Available today

iPad

  • One of the most successful products in Apple’s history
  • 170m iPads sold
  • iPad used 81% out of all tablets
  • New Name: iPad Air
    • 9.7-inch display
    • Smaller bezel
      • 43% thinner
    • 7.5mm thin
      • 20% thinner
    • 1 lb weight
    • Lightest full-size tablet
    • A7 processor
      • 64-bit
      • M7 motion coprocessor
      • 2X faster graphics and performance
    • 72X faster than original iPad
    • MIMO technology for Wi-Fi
      • 802.11n performance
    • Expanded LTE coverage
    • 5MP iSight camera
    • 1080P HD Video
    • New FaceTime HD camera
    • Backside illumination
    • Dual microphones
    • Siri
    • 10-hour battery life
    • Colors: Silver and white, slate gray and black
    • Starts at $499 for 16GB Wi-Fi
    • $629 for 16GB Cellular
    • iPad 2 still available
    • Ships November 1st
      • Including China
  • iPad mini
    • New Retina display
    • A7 processor
      • 64-bit processor
      • 8X faster graphics
      • 4X faster processing tasks
    • 10-hour battery
    • MIMO Wi-Fi
    • 5MP iSight camera
    • Silver and white/Space grey and black
    • Price: $399
    • $529 cellular version
    • Available: late November
    • Original iPad mini drops to $299
  • New cases and covers
    • Polyurethane cover $39
    • iPad case in leather for $79 and $69
    • Product (RED) versions as well


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