Four years ago I had the idea to build a blog network dedicated to reviewing and rounding up apps. We started with Mac apps and then quickly expanded to additional channels covering iOS, Android, Windows and Web apps. While the network has been successful in traffic and audience, reaching some 100m+ visitors over the four years, it’s ultimately not fit within our broader company mission. So I’m here today to announce that unfortunately after four years of app guidance, we’re closing AppStorm down.
As many readers will know, AppStorm is a product of Envato. Our company is dedicated to helping people earn and learn online, and our main products are the Envato Marketplaces, Microlancer and Tuts+. AppStorm has always been a bit of a fringe product for us, and one that loses money. Losses on their own would be OK if the site was a great fit for what our company purpose is. But despite my best efforts for the last couple of years, the fit has been loose at best.
If we are to do a good job of our core mission, it’s important that we are focusing our best efforts on it. So without the fit, even a route to profitability wouldn’t save the network for us unfortunately.
For a time we explored selling AppStorm to try to find a good home for the network so that our readers would continue to be served well, but we couldn’t find the right company to sell to.
So we’ve ended up here at a dead end with an announcement that at the end of December we published our last posts. The network will remain live here for at least 12 months, so if you’ve bookmarked posts, or use the network as a resource you can return still to do so.
I’d like to thank all our editors, writers and readers for supporting AppStorm over the four years. We delivered some amazing content, built a wonderful readership, and hopefully helped a lot of people meet a lot of great apps. And ultimately that was what this network was all about.
If you know of other great app review sites that readers will find helpful, please do leave a comment!
Thank you all!