iPhone App Entrepreneur: Coming Soon!

Announcement time! I’m incredibly excited to let you know that the first ever AppStorm book (in conjunction with Rockable Press) is coming soon!

If you’ve ever thought about developing an iPhone app (or even if you already have), this book will be a fascinating read. It will provide you with all the knowledge and technique you need to spot a great opportunity, get the most from the App Store, make smart decisions about development, craft a stunning interface, and promote your app successfully.

I’ve conducted a series of interviews with some phenomenally successful iPhone developers that have kindly shared their expertise, and also completed a fascinating survey of over 1,000 iPhone users and developers.

Read on to find out more, and discover how you can sign up in advance for a voucher that will give you 25% off the purchase price when it goes on sale!

Read the Foreword

The iTunes App Store launched on July 10th, 2008 to much fanfare and drama. Opening up a marketplace for software developers to target the iPhone, iPod touch and iPad, it has rocketed to success over the past two years. At the time of writing, over three billion applications have been downloaded.

The potential for success has proven to be phenomenal. Developers have the ability to easily reach millions of users through a central marketplace, and many are leveraging that opportunity to make thousands of dollars every day.

Unfortunately, despite the occasional success story, the fact remains that becoming an overnight App Store phenomenon is difficult. Many developers struggle to achieve great success with their application, and it’s a tough market to succeed in. If you’re wanting to strike it big as an app entrepreneur, it isn’t enough just to have a decent idea and some programming knowledge.

This book won’t give you a killer idea, nor will it teach you the ins and outs of programming for the iPhone. What it will do is provide you with all the knowledge and technique you need to spot a great opportunity, get the most from the App Store, make smart decisions about development, craft a stunning interface, and promote your app successfully.

Drawing on survey responses from over 1,000 iPhone users, and in-depth insight from a handful of incredibly talented iPhone developers, this guide will equip you with everything you need to successfully become an app entrepreneur.

Good luck, and I hope you enjoy the journey!

David Appleyard
AppStorm Editor

Book Contents

Here’s what you can expect from the book. I’ll be going into a little bit more detail about each chapter in my announcement post next week:

  • Foreword
  • Chapter 1 – Meet The Developers
  • Chapter 2 – Perfecting a Killer Idea
  • Chapter 3 – The App Store
  • Chapter 4 – Making a Development Decision
  • Chapter 5 – The Importance of Simple, Sexy Interface Design
  • Chapter 6 – Learning to Keep it Simple and Iterate
  • Chapter 7 – Pricing Your App Right
  • Chapter 8 – The Perfect Promotion Mix
  • Chapter 9 – Useful Resources
  • Chapter 10 – One Piece of Advice
  • Chapter 11 – The iPhone Developer Survey
  • Chapter 12 – The iPhone User Survey

Get Your 25% Discount (and a Free Book)!

If you’re interested in the book, you can sign up to receive a 25% discount off the purchase price (meaning you’ll be able to bag a copy for just $15) when the book is launched. Just sign up to The Rockin’ List to be notified when the book goes on sale, and it will include your discount code too!

By signing up, you’ll also receive a free copy of the awesome Rockstar Personal Branding, written by our very own Skellie. Well worth a read!

Signing up takes about five seconds. Which means you save $1 per second. It’s a little bit of a no-brainer, right?

Stay Tuned!

This book was something of a labour of love, and I’m really proud of the finished product. I hope you’ll enjoy reading as much as I enjoyed writing it, and we’ll be sure to let you all know when it goes on sale. Stay tuned, and don’t forget to secure your discount in advance!


  • Ibrahim

    wow David! looks awesome! thanks for this! =D

  • http://thestrangulation.wordpress.com Jorge Rodriguez

    Looks great! Will you release it on Kindle? Shipping takes way too long internationally.

    • http://davidappleyard.net David Appleyard

      We’ll be bundling an ePub version with every purchase, so you should be able to use that absolutely fine. Thanks!

  • http://log.tuananh.ws Tuan Anh

    Oh oh. first appstorm book. I’m curious

  • Ben

    congratulations, David. Good for you

  • Blair

    Marc from Bjango apparently was involved with this (ie, interviewed). That probably means i’ll be grabbing a copy :)

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