The Evolution of Apple.com

The Apple website is somewhat iconic, and over the past few years has become one of the most frequented sites on the internet. According to Alexa, Apple.com is one of the top 100 ranked pages (69th, at the time of writing). Considering the change and evolution undergone by Apple as a company, their website has retained a similar style for almost a decade.

This post will take a look at six-monthly snapshots (with a few other notable events) of Apple.com, providing an overview of how the website has evolved over the past 10 years. Prepare for a trip down memory lane!

July 1997

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January 1999

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February 2000

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October 2000

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February 2001

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October 2001

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November 2001

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February 2002

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October 2002

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February 2003

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November 2003

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February 2004

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October 2004

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February 2005

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August 2005

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February 2006

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October 2006

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January 2007

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February 2007

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October 2007

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March 2008

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May 2009

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Consistent Reinvention

The most remarkable thing to note is that right from 1999, Apple has been focused upon the design of products. From the good iMacs in January 1999, right through to the iPhone announcement in January 2007. Ten years later, their homepage still retains the iconic tabbed navigation and a featured image of their latest trend-setting product.

The Apple website is a clear sign that good design can be timeless, even in the fast-paced web medium. If you’re interested in viewing more archived screenshots of Apple.com, take a look at their Internet Archive page.