For the most part, Apple’s prices on its main products are fairly static (at least for individual purchasers). Students and teachers can get an education discount, and occasionally Apple will toss in an iPod or a printer for free, but generally Apple is a retailer that avoids the idea of frequent sales and discounts.
For this reason, the annual Black Friday sale is a pretty big deal for Apple fans looking to either get someone a gift or pick up a new computer for the office and score another deduction before the tax year ends. This year Apple didn’t really pull out any surprises with the sale: $101 off Macs, $41 off iPads, $21 off iPod touches; nothing too different from last year. These discounts might not seem like much compared to those offered by competitors, but for many Apple customers, it’s a rare opportunity that’s not to be missed.
According to 9to5Mac, the strategy paid off and led to the biggest sales day in Apple history. I’d definitely mark that one up in the success category! Today we want to know if you were a part of that success for Apple. Did you purchase anything on Black Friday? Vote in the poll on the right and then leave a comment below to let us know what new toys you picked up!