It’s not often that you see customers queueing for a new product release. With the exception of the occasional video game or smash-hit novel, Apple are fairly unique in their ability to encourage masses of tech geeks to congregate outside their stores a few times each year.
I’m far from immune. Over the past few years I’ve queued for an operating system, a couple of iPhones and, most recently, the iPad 2 (which garnered the biggest line I’ve ever seen).
Although the general media relish the opportunity to ridicule these events as being attended by gadget-obessed Apple “fanboys”, this isn’t always the reality.
I met a huge range of people queuing for the iPad 2 – from kids just finishing the school day, to a handful of 70+ year olds. Some people were disgruntled at the notion of having to queue to get their hands on Apple’s latest gadget, but many people enjoyed the experience. It’s a fun, social atmosphere and a good chance to chat with like-minded tech enthusiasts.
I’d be interested to know how many of you have stood in line to get your hands on a new Apple gadget. Is this something that I’m unique in enjoying, or would you agree that it can be a fun experience? Share your thoughts in the comments!