Apple’s retail operation has been a huge success for the company, with over 300 stores worldwide, across 11 different countries. Rather than a dry retail experience, everything in an Apple Store is carefully thought about—right down to the type of wood used for the counters.
The model of “Come to shop. Return to learn.” works well, instilling a sense of creativity and education into an otherwise very commercial experience. Although the primary aim of an Apple store is obviously to sell Apple products, the commitment to having creative specialists and dedicated trainers is something rarely found elsewhere.
I have a couple of Apple Stores close by in Manchester, but have been finding that over the years they are becoming far more crowded, all the time. What used to be a fantastic browsing experience is now akin to fighting your way to the front of a packed concert venue.
Are you finding the same thing? And how often do you visit an Apple Store nearby? I’d be interested to know whether you still find it a great place to check out the latest Apple gadgets, or if the ever-increasing crowds make visiting more of a necessity than a pleasure.