Developers have taken one of three approaches with the Mac App Store. It’s either being completely passed over by a developer, used as an additional way to sell their app (as well as through their own website), or adopted as the sole, exclusive way to buy their software.
The initial anecdotal evidence seems to suggest that both of the latter approaches are working extremely well, with many developers seeing sales increase by over ten times the usual number.
But what do you think of the Mac App Store becoming an exclusive sales channel for Mac software? Many developers (such as Pixelmator) have chosen to now sell their software only through the App Store. The advantages are obvious – Apple handles payment, processing, distribution, and gives a serious promotional boost.
Personally, I’m fairly happy with this arrangement. Buying software through the Mac App Store is easy, fast, and a huge improvement over the previous disjointed and inconsistent process that varied significantly between developer websites. Many of the problems that plagued the App Store at the outset are gradually fading away, and we’re starting to see a much improved system with fewer high-profile rejections and judgement errors.
But what do you think? Is selling exclusively through the Mac App Store a great way to simplify your life as a developer, or should software creators be thinking twice before putting all their eggs in Apple’s basket? I’d love to hear your thoughts!