Crosspost: Sharing Your Message On All Your Networks in One Click

Have you ever wanted to share a link or a status update to more than one social networking account? You’d either have to copy and paste your message, or sign up for a social sharing app like Hootsuite or Buffer. I haven’t seen anything similar designed for the Mac until I came across a nifty menu bar app called Crosspost.

Similar to the simplistic Twitter app Wren with a little bit more to offer, Crosspost brings convenient sharing to users who’d post to multiple Twitter and Facebook accounts. It caters to the needs of the Mac social butterfly by enabling “cross-posting” to Twitter and Facebook profiles/pages from the comforts of the menu bar. Simple call out the app from the menu bar, type your message, select the accounts to share to, then click on the blue Post button.

It’s certainly an interesting and straightforward app, but I’m particularly drawn to two unique features that make Crosspost even more convenient: the get from browser feature and the Twitter selector.

Get From Browser

Let’s say you’d like to share an online article to your Twitter and Facebook timelines. You don’t want to go through the same copy-paste process to do this, so Crosspost allows you to share the page by simply retrieving the page’s link from your browser.

crosspost get from browser

Retrieve a post’s URL by clicking on “get from browser.”

Here’s how it works: Click on the Crosspost menu bar app to appear on top of the browser and the page to be shared. Click on the “get from browser” link and the URL of the page will appear inside the body of the composer. If you’re posting to Facebook, Crosspost will automatically create a link preview. You can edit the message further before sending it off.

Twitter Selector

One of the biggest problems I have with social media apps like Hootsuite is having to delete words from the message to make it fit the 140-character count. Although this looks all right on Twitter, the essence of the message is somehow lost when posted to Facebook.

crosspost twitter selector

Select a portion of text to share on Twitter.

Crosspost’s Twitter selector solves this by highlighting a portion of the message and using it as the alternative content to tweet to your Twitter network/s. Just highlight the lines you’d like to share and click on the tweet selector link. This will tell Crosspost that only these lines are to be shared to your selected Twitter accounts.

It’s Not for Everyone

Though Crosspost has its advantages, it isn’t a one-size-fits-all kind of app. On one hand, social media marketers and active Twitter/Facebook users won’t find Crosspost useful because it lacks the core features needed to maintain social presence. For instance, you can’t schedule messages for the future, or view and respond to interactions and mentions.

On the other hand, users who simply want to share nuggets of interesting content may find Crosspost easy to work with. It’s so accessible, no-nonsense, and self-explanatory that you may not even need to go through the welcome tutorial.

For improvements, I suggest being able to upload and share photos, shorten links, and more social networking services under its umbrella. The developer has planned on including LinkedIn to its list of services, so there’s definitely something to look forward to in the next update.

Your Thoughts?

What do you think of Crosspost? Is this something you would use to update your Twitter and Facebook accounts? Why or why not?


Crosspost is a social networking app that shares your tweets and status updates to multiple Twitter accounts and Facebook profiles and pages altogether.



Add Yours
  • i don’t use facebook. i’d love to find an app that cross-posts to twitter and G+… anyone know of such a thing?

    • Unfortunately Google+ did not publish yet an API that lets developer post updates (or perform any write actions). As soon as G+ makes the move, Crosspost is going to implement the feature :)

    • Does Tweetdeck?

      • i am not sure – i don’t like the huge size of Tweetdeck’s footprint on my desktop, so i only tried it once. it’s a frustrating feature to find, i know that.

    • From what I know Google+’s API (at least for G+ profiles) has yet to be available for third party apps and services. If it becomes available, I’m sure apps like Crosspost would include it in their lists.

  • I’m with Franko. There are already dozens of apps that link FB & Twitter. One that ties to G+ would be far more useful.

  • I just link Facebook and Twitter. Post to Twitter, copied to Facebook. If there were such a thing for G+, I might actually use G+.

    • I’m also looking forward to cross-posting to G+. Not even Hootsuite has G+ in their list of social networks. If only they’d release their API already. :)

  • The problem with most such apps is that now matter other accommodations they are all tweet-centric. Meaning they are build for everyday people just wanting to be social. (Not that there is much that’s really social about Twitter.) But when it comes to posting anything substantial instead of more that increases the noise to signal ratio, there just isn’t anything that conveniently bridges one than one social system. And forget even trying to deliver any media with your message.

    Crosspost is slightly above the competition for what it is, but considering the competition… that’s not saying hardly anything. And no, HootSuite really isn’t any better except for broader connectivity.

    As to G+… compared to all of the other social networks I channel article summaries into for a link backs to a base blog, after a year I have fewer readers (not just followers) on that system than any other. In fact it would take 4x G+ to get close to the next highest soc.sys. readership I maintain. Google pretty much shoots itself in the foot yet again.