MemoryCloud: Simplified Cloud Storage for Multimedia

Digital photography has made it cheaper and easier to capture the brightest moments of life. The number of megapixels in digital cameras go up with every new model and so does the size the of images we capture. After a few months, even those who occasionally use their cameras end up with few gigabytes of images in their hard drives.

Not all the images are going to be viewed frequently, so it makes sense to burn them to DVDs or upload them to the cloud. Easy portability and plenty of affordable space to store make the cloud the ideal photo storage destination. I recently discovered MemoryCloud and unlike its peers, this photo (and multimedia) storing app focuses only on the files stored on Macs. Sounds interesting right?

Overview

Overview

Overview

MemoryCloud assists you in addressing the storage issues in your Mac by archiving large photo and video files to the cloud. What’s so different about this solution you ask? The app stores the high quality original version of the file in the cloud and replaces it with a compressed version locally.

Better yet, MemoryCloud works seamlessly with both iPhoto and iTunes, ensuring that all your favorite files are always at your disposal all the while being stored securely in the cloud.

Pricing

Pricing

Pricing

You can store anywhere between 25 and 250 GB of data with MemoryCloud depending on your subscription plan. As you might have inferred, even though there are three different subscription plans, the features of the app remain the same. Only the space available for storage varies. If you’re looking for a test drive, they also have a free plan that offers 250 MB of storage space.

Adding Files

User Interface

User Interface

Once you have created a MemoryCloud cloud account, head over to the Mac App Store and download the app. Then, log in to your account and you will land on a very empty screen. Given the somber looking user interface, it was hard to believe the app is capable all the things it promises to do! But after using it for a couple of days, I found that it actually does a splendid job.

Select, drag and drop a file or folder to the MemoryCloud user interface. Be very sure when you are ready to drop files into the app. As soon as you drop the files, the upload process begins. Use the Pause button at the top left corner to bring it to a temporary halt. The progress indicators help a lot in knowing how far the upload has come along and how much space is recovered by way of compression.

Transfer Queue

Transfer Queue

After the upload is complete, each uploaded file is compared to the original. Once the app determines that the files are identical after verification, the local version is swapped with a compressed version. So, the chances of losing your data by way of the file swap employed by MemoryCloud around zero.

Retrieving Files

MemoryCloud Library

MemoryCloud Library

Keep in mind that this is specifically for media files, MemoryCloud rejects all other file types (I tried in vain!). All files compressed by the app bear a MemoryCloud watermark (which is quite annoying). If you ever need the original one back, there are two ways to get it. First, you could locate it in the library and download it. Or you could just drag and drop the watermarked image and wait for the original file to download by itself automatically. Apparently the watermark bears details about the original image and dragging into the interface triggers the download of the original file. Smart thinking indeed!

A Watermarked Image

A Watermarked Image

Incidentally, the app can handle only one process at a time. Meaning, if you start an upload (or download) and try to download (or upload) another file, the latter process is queued until the former is complete. Also, information about the estimated time to complete the upload or download will be very helpful when handling large files.

Final Thoughts

MemoryCloud is awesome and is an app to watch out for. It addresses the problems of local storage and remote backup of media so effortlessly. I will have to admit that I can’t tell for sure if their pricing is reasonable or a bit too high. To be sure, a lot of other cloud storage services offer much more space (some even offer unlimited storage) at the same price point (or less) and support not only multimedia, but all kinds of data.

But do they all offer a fabulous Mac app to manage and upload multimedia files, all the while compressing the ones stored locally? Nope. Obviously, whether or not you should go this route depends heavily on your specific needs and preferences.


Summary

MemoryCloud assists you in addressing storage issues in your Mac by archiving large photo and video files to the cloud.

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  • Jack

    When hard disks nowadays are getting cheaper and cheaper. for above app, i can only get 250G for 50/mth. How much is a 2T drive going to cost? not mentioning you have to upload and download. a simple USB drive is much faster than that.

    • Phillip Jacobs

      Jack… That’s what I was thinking. The price is way too much. They need to cut that price in half. I like the concept but the price is just nuts though.

  • Arda

    Its all about users. And this is a new system. These can explain high prices.

  • http://www.joshualyman.com Joshua

    Just as a reference, if they are using something like Amazon’s cloud for actually storing the data (I doubt they’ve built or purchased their own purchase facility) then they are making a pretty good chunk of profit off of the subscription fee each month.

    Estimates for how much the raw storage would cost them over at Amazon:
    Silver – $2.35 @ Amazon – $7.65 in profit
    Gold – $9.32 @ Amazon – $10.32
    Platinum – $23.27 @ Amazon – $26.73 in profit

    Cool though to be able to have a very convenient app that does the upload/download/management for you, and all in a slick UI. I was wondering when something like this would come out. Good find.

  • Darrin

    Products looks great, website very nice, but demo video quality sucked. Seems like a very polished product then I watch the demo video and hear the lousy recording quality. I know its a little nit picky but I think they should have taken the time to do a better quality demo video on their site. Should hit up Don Mcallister to do a screencast for their product http://www.screencastsonline.com/

  • http://www.iphone4g-pro.com clement

    Gread news but video quality sucked !

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