Social media marketing is an essential part of making sure your business gets its message across effectively and that customers are satisfied. Covering the many different social media outlets available though can really be daunting though but there are tons of social media marketing applications to help you keep on top of things.
We’ve looked at the top social media marketing software for Mac users that can automate effective social media marketing tasks. All of these social media tools have a great look and feel, making them perfect for Mac users. Since they are based in the cloud, they will work across all your other Apple devices, too!
These social media marketing apps for Mac users will help keep track of what, where, and how your brand is being talked about online. They’ll also ensure that you’re able to keep ahead of interactions with customers and clients to effectively market your businesses. Here are six top Mac social media apps to make sure you’re always in control of your social media presence.
Zoho Social is very efficient at real-time monitoring of social media and provides actionable insights to create better content and a more meaningful media presence. With it you can create, schedule and publish focused content across social media networks from anywhere. You can reach out to your audience at the right time with the smart schedule feature which makes sure you don’t get forgotten in the social media deluge.
You can also work on your content offline and your drafts will automatically sync once you are online. With hashtag listening and analytics reports, Zoho Social puts more social media marketing power in your hands.
Pricing: From $10 per month.
Brand24 is a powerful real-time social media monitoring and analytical tool which keeps track of mentions or online conversations about your brand and products. Brand24 isn’t just limited to social media and collects real-time data from many sources across the web.
The Brand24 dashboard provides lots of useful customer insights and email alerts including an influencer analysis, automated & customized PDF reports, infographics and many more. Brand24 allow you to get a very rounded picture of the buzz and sentiment surrounding your product fast and efficiently.
Pricing: From $49 per month.
Falcon Social is a powerful integrated social media marketing tool which manages Facebook, Twitter, Google+, YouTube, and Instagram accounts via one streamlined interface. Falcon Social enables you to check and post on multiple accounts at the same time all within one app thus saving lots of time and effort on separate logins and dashboards.
Falcon social is a great social media management app for Mac, enabling you to create, edit, and share content to multiple social channels. It’s perfect for content marketers that need a quick and creative solution to drafting and distributing content on the go.
Pricing: From $29 per month.
Oktopost is an integrated social media marketing tool that allows you to easily manage various social campaigns and post single or multiple messages to your Facebook, Twitter, Google+, and LinkedIn pages from one and the same screen. The app also lets you measure your social media marketing ROI against the key performance indicators you set up for each of your campaigns, which can include social traffic, conversion rate, and shares or “mentions.”
Posts can be segmented into campaigns, and campaigns can be created for whatever marketing purpose you deem necessary, such as blog promotion, content curation, upcoming events, and so on. Posts can be scheduled, even for entire campaigns, with a few simple clicks. The analytics dashboard gives you snapshots and detailed breakdowns of the metrics you monitor.
Pricing: From $65 per month.
SproutSocial is a social media management tool for Mac users to discover new customers and expand their social media reach. The application addresses the four main areas of social media success: monitoring, engagement, measurement, and growth.
The Smart Inbox within SproutSocial brings together all your messages from all your social profiles, and you can monitor keywords related to your brand across the whole of social media. There are also powerful features for social CRM, publishing, analytics, collaboration, and more.
Pricing: From $9 per month.
HubSpot is a powerful social media marketing app for Mac users to keep tabs on all channels of social media. HubSpot can analyze your marketing efforts with detailed dashboards for landing pages, emails and blogs. HubSpot also has some handy CRM features such as detailed contact records and automatic updating of marketing contacts in your database to complement its social media monitoring tools.
HubSpot enables you to engage with your social media audience in real-time with features such as the ability to compose and schedule social media posts in-app or from third party apps such as Safari, Photos and Flipboard. You can of course monitor keywords with hashtags and receive push notifications of when HubSpot has detected a mention.
Pricing: From $200 per month.
Mention is ideal for keeping track of specific keywords and mentions on social media. So if your brand or products is being talked about on social media, Mention will let you know in real time so you can respond or get involved on your Mac.
Mention is super quick to pick up keywords and mentions and monitors millions of different sources in real time to ensure you don’t miss anything. One of the most useful features is “anti-noise management” which filters out tweets that are not specifically related to issues or keywords you’re concerned about and makes sure essential communications are delivered to your priority inbox on your Mac.
With this social media marketing software for Mac, your social media presence will be under control and you can get your brand and message across to customers the right way. Let us know which apps you use for managing your business and social media on your Mac, and be sure to check out GetApp’s ranking of the top 25 web-based social media marketing applications, GetRank.
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