Marketing your business can traditionally be a huge drain on resources. However, thanks to the might and magic of today’s cloud-based marketing automation software, it’s possible to run successful campaigns smartly on your Mac.
Marketing automation software for Mac can supercharge your promotional efforts and make sure your business stands out from the crowd. Marketing automation apps for Mac can streamline processes, operations and enables you to monitor your efforts more closely than randomly shooting for business.
There isn’t a lot of powerful native marketing automation software for Mac around, but the best cloud-based solutions in this field will run adeptly through Safari or any other Mac browser. Using this type of marketing automation software on OS X is a great idea because these apps generally look great and are easy to use – two qualities that Mac users cherish. The main benefits of a SaaS marketing application are that it can be accessed from any device at any time, and it can integrate with a bunch of other business apps to make your marketing campaigns even smarter.
We’ve picked some of the top marketing automation apps for Mac users, which will not only enhance your marketing efforts but are a pleasure to use, too. Bear in mind that these apps require a subscription in order to use, although many offer free trials so you can test them out before making the decision to buy or not.
Campaign Monitor is an email marketing platform for businesses that allows you to design your own personalized messages for customers and fans. In addition to creating and sending customized email messages, Campaign Monitor also lets you optimize your campaigns through detailed reports and advanced analytics.
Campaign Monitor allows you to create branded, personalized emails using a drag-and-drop email builder. List management tools help you build segmented lists based on your own criteria. Meanwhile, campaigns can easily be automated to ensure the right customers are receiving the right messages at optimal times, making this an excellent marketing automation software for Mac users.
Price: From $9 per month
ActiveCampaign does an excellent job of automating marketing campaigns that are intelligence-driven on Mac. For example, you can easily configure it to set triggers to send emails or other marketing campaigns when certain events happen or targets reaches.
If someone chooses to make a donation or purchase a product for example, you can automatically setup a thank-you email and a regular mailout with other offers and promotions to help nurture the relationship with the customer. Not just this, but ActiveCampaign has powerful analytics tools which show you exactly how people are interacting with your website and and then build marketing campaigns around this activity.
ActiveCampaign has a very easy to use drag and drop interface which looks great on Mac and helps you easily create email newsletters. It also integrates with other CRM and eCommerce solutions to bring everything together under one application.
Price: From $9 per month
AutoPilot is a powerful and elegant marketing automation software for Mac users that makes marketing more visual to marketers and sales teams.
AutoPilot is aimed more at small to medium-sized businesses and sits somewhere between a simple email marketing software and a high-end automation solution. AutoPilot is a multi-channel marketing application that improves customer relationship management, customer acquisition, and bottom line growth from your Mac.
Autopilot enables you to capture leads from forms, personalize and automate emails, view visitor events in real-time and nurture marketing databases. The result should be a higher return on investments due to better marketing insights and powerful reporting tools which help formulate better marketing campaigns.
Price: From $4 per month
SimplyCast’s offers an interactive marketing platform which brings multiple marketing services under one single platform on Mac. SimplyCast allows you to manage subscribers, send out emails, faxes, texts, Tweets and track the results to make sure you’re hitting the sweet spot.
SimplyCast is well designed and suits the look and feel of OS X, including a wealth of marketing tools including a List Manager, Form Builder, Landing Pages, Online Surveys, Link Tracking, Blacklist Monitor and Contact Manager.
The SimplyCast automation manager facilitates highly-targeted, personal communications to customers based on their behavior, preferences, and stage in the sales pipeline to help make your campaigns more effective. Whichever channels you choose be it email, SMS, voice or fax, SimplyCast will help you find the channel most effective for your business.
Price: From $3 per month
Infusionsoft works across four channels: customer relationship, marketing, and automation. The last-mentioned feature is baked into the solution. Pretty much most, if not all, marketing touchpoints and processes have been automated. For example, you can use the automation process to nurture leads by sending them email reminds.
Similarly, you can streamline the marketing workflow by making it easier for your marketing agents to get in touch with each other as well as with their customers. Finally, the solution’s automation of project management activities helps manage your sales and marketing processes. If you’re looking for a marketing automation software for Mac that does a bit more than just marketing campaigns, Infusionsoft is a sage choice.
Price: From $199 per month
MailChimp is one of the most popular web email marketing solutions available for Mac and gives you total control and transparency over campaigns, email tracking, click-through rates, reports, subscribers and un-subscribers. MailChimp for Mac allows you to create your own templates abut also choose from many custom designs and campaigns.
MailChimp offers a lot of this for free too up to a certain number of emails and subscribers although serious enterprises and businesses will need to subscribe to one of MailChimp’s plans.
MailChimp loos superb on OS X and you can extend it beyond your Mac with other CRM solutions and social media channels to maximise sign-up rates. MailChimp looks good, is easy to use and is ideal for those starting out in email marketing on Mac.
Marketo is a very comprehensive marketing software which leaves no stone unturned. Marketo is used by heavyweights such as Intel and Panasonic so it’s aimed at bigger businesses that need a powerful, multi channel marketing solution.
Marketo can however be leveraged by businesses of all sizes and encompasses, email marketing, social marketing, lead generation, lead nurturing and CRM integration. Marketo also looks great on Macs with a very streamlined¡, slick interface.
Marketo is also constantly being improved due to the companies philosophy of research into the industry. Marketo is well known for producing a lot of industry analysis and information about what is going on in the marketing industry to keep ahead of the latest trends.
Price: From $1195 per month
These are some of the best Mac marketing automation apps to make sure you’re reaching customers better. What do you think? Which marketing tools do you use on your Mac? Let us know below. And check out the top cloud software, according to our sister site, GetApp in its GetRank ranking of the top 25 marketing automation apps.
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