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app pricing

The App Store made buying software something normal people do again — but almost as quickly, it’s seemingly turned into a marketplace of free apps paid for by in-app purchases. Marco Arment of Instapaper fame has argued that “Paid-up-front iOS apps had a great run, but it’s over”, while Joe Cieplinski, the developer behind Teleprompt+, argues that “there is a whole world of untapped potential on the App Store for developers who can solve real problems for people who are happy to pay.” I’ve always sided with the latter argument that paid apps will never die, but it only takes a few minutes of browsing the App Store to see that freemium apps have seriously encroached on the domains previously held by paid apps.

Are paid apps dead, or not — and is this just about iOS, or is it the same on the Mac? To answer that, we’ve talked with Nik Fletcher, product manager at Realmac Software, about their team’s experiences with app pricing and sales on both the iOS and Mac App Store. Realmac has recently faced backlash on the iOS App Store over Clear+’s pricing, but at the same time decided not to run discounts on their pro Mac apps, so they have a unique perspective on both markets.

To them, there’s a bright future for carefully considered in-app purchases and paid pro software. Here’s the interview:

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