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cycle

With this week’s release of the iPad 2 (in the USA, at least), I know that many of you will now be sitting at home feeling ever so slightly less satisfied with the original iPad sat on your desk. It’s a strange phenomenon. Your iPad is no less amazing today than it was last week, but it feels that way…

Very few Apple fans can afford to buy each and every new product release, and the feeling of being slightly “out of date” is something that we’ve all come to accept as the norm. This isn’t exactly a bad thing. Let’s face it – a twelve month old iPad is still a long, long way ahead of any other competing device on the market.

But how does Apple’s release cycle operate, and is their approach working?

(more…)

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