“I finally cracked it,” Steve Jobs famously said to biographer Walter Isaacson in reference to an Apple-made television set. The elegant set-top box known as the Apple TV has been labeled as a hobby since its conception, and many are guessing that a full-fledged television by Apple would finally elevate their endeavors in television from this hobby status.
But what part of the television experience did Steve believe they “cracked”? Was it just integrating the iTunes Store and TV show subscriptions in a way that could directly challenge the cable package paradigm? Or maybe more exciting to imagine, did he have plans to revolutionize the way that we interact with the television?
Let’s look at some of the possible ways that Apple could let us interact with the big screens in our living rooms.