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kickstarter

‘Tis the season for design-friendly web tools, with Google making a free Web Designer app and Hype 2 making it simpler than ever to create beautiful HTML5 animations. But several weeks ago, a preview of an app caught my eye with its attempts to make normal web design simple for anyone with an eye for design: Macaw.

Advertised as an app with the flexibility of an image editor but designed for making clean CSS and HTML code, Macaw looks like the web design tool we’ve all been waiting for. It’s the simplicity that tools like Frontpage advertised years ago, but with the clean, modern code that otherwise would take hours in a text editor. Pulling off such an auditions project, though, isn’t so simple, which is why they started a Kickstarter campaign yesterday to fund their efforts to make Macaw and bring it to the Mac and PC.

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This post is part of a series that revisits some of our readers’ favorite articles from the past that still contain awesome and relevant information that you might find useful. This post was originally published on May 6th, 2011.

If you’re not already familiar with it, Kickstarter is a website through which you can crowd-source initial funding for a business idea or concept. Anyone can contribute a small investment in your idea, and receive something in return – the more you contribute, the better the reward is.

If a project meets the total investment target set, it goes ahead. If not, everyone gets their money back. People have different opinions about whether Kickstarter is a good idea. Last year, Frank Chimero generated over $100,000 in funding for his book – something that sparked a discussion about whether Kickstarter is appropriate for creative projects such as this.

Personally, I think it’s a fantastic idea. But why bring Kickstarter up in the context of AppStorm? Read on to find out…

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