When the word “email” springs to mind, most people think of those Monday mornings spent gazing at an endless list of messages inside Microsoft Outlook, sifting through and sorting out the useful stuff from the spam, newsletters and other promotions that somehow always end up in our inboxes. Yep, it’s true — email really is an unnecessary evil.
We think we can live without it, yet we still check our inboxes several times a day, no matter where we are — and I’m no exception. I’m pretty much married to my iPhone — as we spend almost every second of the day together — and I feel lost and disconnected when I get that dreaded “circle of death”, the GPRS indicator, meaning I can hardly access anything online.
Yet I’m always a little sceptical when developers claim that they can reinvent email. Allow me to explain why.