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The animated GIF has never been so prevalent. What was once a way to bring some motion to a very static internet has now become a hugely popular way to share short animated clips without the need for YouTube or other Flash-based video. Unlike internet video, animated GIFs work in most browsers, requires no plug-ins, and even instant messaging services such as iMessage support them.

Until recently, creating animated GIFs was a painstaking process, either using apps such as Photoshop to build them frame-by-frame or relying upon web services to convert videos with little control. Now there’s an app for Mac OS X called GIF Brewery which aims to make generating animated GIFs from video clips as easy as possible.

GIF Brewery works by converting video clips (such as MPEG–4) but providing you with controls over the finished GIF with options for as resolution, frame rate and even special effects. All of this lets you create truly customised animated GIFs that you have complete control over. (more…)

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