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rebooted apps

No matter how much developers and users alike have hoped Apple would bring traditional upgrade pricing to the App Store, it’s not going to happen. Traditional upgrades — where you get a discount on version 2 if you already own version 1 — have been deemed too complex. In a world where simplicity rules and everyone is supposed to be treated the same, that’s one confusion too many for Apple.

So, they’ve opted to slash the prices on their own apps — all the way to free for most of their consumer products — and charge full price for new versions. 3rd party developers have been left to do the same, making the App Store the place where apps like Pixelmator get seemingly endless upgrades for free while other apps get full-priced new versions as we’ve seen with so many iOS 7 apps this year.

But that might not be the only way. The Omni Group has been the most bold at trying to find ways to offer traditional upgrade pricing with their OmniKeyMaster, a short-lived attempt to offer App Store customers upgrade pricing on their own store. And now they’re fighting again, with the most brilliant use of in-app purchases yet.

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