“I finally cracked it,” Steve Jobs famously said to biographer Walter Isaacson in reference to an Apple-made television set. The elegant set-top box known as the Apple TV has been labeled as a hobby since its conception, and many are guessing that a full-fledged television by Apple would finally elevate their endeavors in television from this hobby status.
But what part of the television experience did Steve believe they “cracked”? Was it just integrating the iTunes Store and TV show subscriptions in a way that could directly challenge the cable package paradigm? Or maybe more exciting to imagine, did he have plans to revolutionize the way that we interact with the television?
Let’s look at some of the possible ways that Apple could let us interact with the big screens in our living rooms.
“It will have the simplest user interface you could imagine. I finally cracked it.”
- Steve Jobs
According to Walter Isaacson, these words were spoken by Steve Jobs regarding a new television that Apple is working on (reportedly not a set-top box like the Apple TV but a real television). Over the past couple of months the rumor mill has been overflowing with speculation and supposed proof surrounding this mysterious device.
The only thing that we know for certain at this point is that we currently have no way of knowing which rumors are true, which are pure fabrication and which are somewhere in between.
One of the most interesting points of speculation surrounding the Apple television (iTV?) is the timeline. Some say that the device is something that Apple is planning for the distant future, perhaps when the cost of displays comes down. Others see a 2012 release as imminent.
What do you think? Is this thing real? If so, will we get our hands on it in 2012? Cast your vote in the poll and explain your answer in the comment section below.
Join us as we take yet another walk through recent Apple history and set the stage for the imminent arrival of the Apple television. We’ll take a look at how Steve Jobs went from denying that televisions and computers would ever merge to personally fueling the fire for the next great Apple media frenzy.
The past decade has been a remarkable one for Apple. They’ve revitalized and reinvented their product line several times and have even shifted a large portion of their vision and focus to devices that didn’t exist in the 90s.
Innovation has been the name of the game since Jobs took back the helm right before the turn of the century. This spirit of innovation has brought Apple back from the grave and kept customers forking out cash on major device purchases on at least an annual basis.
Few people would argue that we’ve begun to see a fundamental shift away from broadcast television to online media in recent years. That said, there’s still a phenomenal demand for digital, cable and satellite television (and some great programming available).
Just because broadcast TV isn’t streamed over the Internet, doesn’t mean that your Mac can’t play a part in the experience. Today I’ll be looking at EyeTV, an application designed to watch, pause, record and convert television on your Mac. To use the application, you’ll also need a compatible TV receiver (I’ll be using the EyeTV Sat, which supports HD in the UK).