Posts Tagged

tim cook

That’s a pretty bold title, isn’t it? I didn’t really mean for it to be. I’m not a fan of shameless link bait. And it’s not my intention to be hyperbolic. I chose that question as the title because it’s the reason I’m writing this right now. That question has been rattling around in the back of my mind. And instead of continuing to ignore it, I thought I’d try and solidify my thoughts into a cohesive essay.

I’m not making any claims to brilliance here. I don’t think I’ve stumbled upon any insightful or revolutionary ideas here. I’m not even really trying to prove a point. I’m just trying to give a voice to this ever present feeling of dread that’s crept into my thoughts when they drift to the future of Apple. And I’m sharing these thoughts with a community of people who will hopefully understand where I’m coming from, and what I’m trying to say.

Steve Jobs has left the helm of Apple. And while he’s still at the company in what amounts to an advisory role, everyone knows that the Jobs’ era at Apple has ended. Sure the ripples of his presence there won’t subside immediately. David Pogue thinks we’ll need to really start worrying in about two years. But we’re all wondering what this will mean — Apple without Steve. None of us knows for certain. The only way we’ll know is to wait, and watch, as time goes by. The question isn’t so much, will Apple change? It’s, how will Apple change?

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The past decade has been a remarkable one for Apple. They’ve revitalized and reinvented their product line several times and have even shifted a large portion of their vision and focus to devices that didn’t exist in the 90s.

Innovation has been the name of the game since Jobs took back the helm right before the turn of the century. This spirit of innovation has brought Apple back from the grave and kept customers forking out cash on major device purchases on at least an annual basis.

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Last week Steve Jobs announced that he was stepping down as CEO of Apple Inc. and passing the torch to his successor, Tim Cook. To put it mildly, Mr. Cook has some pretty large shoes to fill.

The last time Jobs left Apple, his replacements nearly ran the company into the ground. Profits were in the red, Microsoft had won the marketshare game and Apple’s stock price was at an all-time low. Steve came back as interim CEO in a sort of temporary fourth down Hail Mary that proved so successful that he stayed in the position for another fourteen years. Steve put Apple back on the map, made it the highest valued company on the planet and completely revolutionized a few industries along the way.

Fortunately, this time Steve was very active in surrounding himself with extremely talented people, such as former COO Tim Cook. Most industry experts see a positive outlook for Apple in the next few years, confident that people like Cook, Schiller, Ive and Forstall are more than competent enough to continue Apple’s reign.

Today we want to know what you think. Will Tim Cook, who has actually been filling in as CEO for quite some time, be able to lead Apple into a prosperous and exciting future or will we see a repeat of the 90s?

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