Ever since Google bought out Sparrow, we’ve been hoping for a new best-in-class email app for the Mac. We listed the elusive .Mail as one of the main apps we hoped to see released in 2013, but alas, nothing has materialized to date.
That’s no reason for doom-and-gloom. Instead, there’s an updated Mail.app in OS X Mavericks, along with the just-released Unibox and Airmail 1.2. Plus, there’s a public beta of Mail Pilot for Mac coming soon. Here’s the latest email choices on the Mac, with enough options that almost everyone should find a mail app they like for now.
Email’s a tough thing to innovate, because — regardless of how much we complain about it — email is still the simplest way to send messages of any size to anyone on earth. It works. And so, we continue to use it with the apps we have, hoping that favorite apps like Sparrow will live to see another day.
Regardless of how the rest of our digital lives change, email seems destined to mostly stay the same. The best we can hope for, it seems, is tricks that make Mail.app a better email tool, and newer apps like Airmail that attempt to recapture Sparrow’s magic.
There’s one app, though, that’s trying a new approach to email: Unibox. Instead of being about your messages and reaching inbox zero, it’s about the people behind your messages. And now, it’s in public beta so everyone can try it out.
When the word “email” springs to mind, most people think of those Monday mornings spent gazing at an endless list of messages inside Microsoft Outlook, sifting through and sorting out the useful stuff from the spam, newsletters and other promotions that somehow always end up in our inboxes. Yep, it’s true — email really is an unnecessary evil.
We think we can live without it, yet we still check our inboxes several times a day, no matter where we are — and I’m no exception. I’m pretty much married to my iPhone — as we spend almost every second of the day together — and I feel lost and disconnected when I get that dreaded “circle of death”, the GPRS indicator, meaning I can hardly access anything online.
Yet I’m always a little sceptical when developers claim that they can reinvent email. Allow me to explain why.